Is the desire to obtain a degree simply another example of objet petit Outline

Is the desire to obtain a degree simply another example of objet petit a - Outline Example This paper seeks to explore whether the desire to obtain a degree is simply another example of objet petit a or not and in doing so the theoretical perspectives of Lacan on desire and fantasy are also analysed. The objet petit a, in fact, operates due to the fascination of the subject towards the object and the internal and external perspectives of the subject also are significant. It is therefore imperative to analyse the fascination of the subject towards attaining a degree in the case of a person who wishes ardently for this object. The effects of objet petit a intensify as this fascination grows. However, one should bear in mind that â€Å"the object petit a, or at least the fascinating effect the object which bears it has upon the subject who is under its thrall, has no â€Å"objective† reality independently of this subject† (Sharpe 2005). Thus, Lacan purports that the subject never losses the object as he/she has never possessed it in reality. On the other hand the objet petit a is the desire for a fundamentally lost object. An individual who fails to accomplish his long cherished dream of obtaining a degree is subject to the fascinating effect of the object. On the oth er hand, it is quite evident that the subject cherishes a very strong desire for this fundamentally lost object (objet petit a) towards attaining the degree. One needs to distinguish between Lacan’s conception of fantasy and objet petit a. The fundamental fantasy of an individual stems from â€Å"small unconscious rebellions of subjects against the losses that they take themselves to have endured when they acceded to socialization† (Sharpe 2005). Thus, every individual tends to fantasise a lost object and for Lacan this lost object is nothing but the objet petit a-the object cause of desire. Here, the subject too experiences ‘small unconscious rebellions’ against his loss of the

Case Study 1 Assignment Example | Topics and Well Written Essays - 500 words

Case Study 1 - Assignment Example This paper will examine how ideas can be extended to businesses, and marketing strategies that attract consumers to products. Through virtual sales representatives, the Laguna Beach experiment was keen to attract people to brands. Some well-known brands use virtual representation to promote their products and services. Once customers get to such informative stages, they are keener as to what an organization is promoting through such means. Virtually, many people are attracted to the ideas presented. Young people get to experience the new technology and are fascinated. The personal level appears as one gets to a local area where many people go to socialise and have fun. This is at the beach where it is an everyday occurrence to have people from diverse regions showing up to enjoy themselves (Klaassen, 2007). The Bank of America from the Internet reached out to older women with children that did not have time to get to the bank. This personal touch indicated that women could open new accounts from the internet, and still have time with their children. What the bank decided to do was a step in attracting more clients, and retaining the ones they had initially. By rounding off the customers’ savings to the nearest dollar, they were guaranteed customer loyalty, and the emergence of a new base of clients (Ante, 2006). Through another outreach program, the bank called on its customers to participate in some activity that could help them find loose change. Through this program, the bank claimed enormous success and this personal venture added to their credibility. Business buyers can use such strategies to attract clients. One strategy that a business buyer can use is the constant use of the internet to attract clientele. This strategy is usually vital in shaping a business venture. The technological age is growing and expanding at a rapid speed (Cunningham, 1995). This implies that almost everyone in the world